Not all consulting firms are the same. At The Cierge Group we value our clients as people first, with an understanding that running for office can be overwhelming. We support candidates throughout the entire process, offering personalized guidance and equipping them with all the essential details to run a successful campaign.
The Cierge Group partners with conservative candidates to develop their potential as effective campaigners. Instead of a common cookie cutter approach, The Cierge Group customizes services and deliverables for each candidate. We take a team approach with candidates willing to do the hard work for a winning campaign. We employ full transparency and elevate the candidate’s interests in ad buying above profit. The Cierge Group believes veracity creates the most powerful campaigns.
The Cierge Group offers a wide variety of services including the following:
Communications
A candidate’s message and policy positions are foundational to the entire campaign, but are routinely treated as an afterthought. The Cierge Group provides researched messaging with intentional language to help candidates articulate their message effectively. Among many other communications services, we provide media relations, talking points, crisis communications, speech writing, platform development, forum and debate prep. Our goal is to prepare and equip candidates to confidently present their policy positions and values to inform, inspire and influence.
Team Dynamics
The Cierge Group has regular team meetings with the candidate, campaign manager and others as appropriate. Together we set goals and achieve deliverables, working towards our path for victory.
Fundraising
The Cierge Group partners with candidates to raise campaign resources. We bring in engaged, professional fundraisers who plan events and work closely with candidates to help achieve fundraising goals.
Direct Mail, Digital, Radio and TV Advertising
The Cierge Group brings national-level media strategy, planning, buying and ad campaign experience to the table. We evaluate the needs of individual campaigns to determine the most effective and efficient means of message distribution. Using creative messaging and data analysis, we target key audiences within the candidates’ districts.
Website Creation and Management
In order to ensure campaign website content is updated in a timely fashion, The Cierge Group manages candidate websites in-house. We write the content, and work with the candidate on design preferences before presenting to a web designer.
Data Analysis and Grassroots
A winning campaign digs into the details before creating a plan. The Cierge Group analyzes data to determine the universe to reach key voters. We also coordinate with local leadership and the volunteer base to ensure that every level of the campaign is working together in a strategic fashion.